We're writing to inform you that your company isn't in compliance with the Apple Developer Program License Agreement (DPLA).
Section 11.2 (Termination) states:
(g) if You engage, or encourage others to engage, in any misleading, fraudulent, improper, unlawful or dishonest act relating to this Agreement, including, but not limited to, misrepresenting the nature of Your Application (e.g., hiding or trying to hide functionality from Apple’s review, falsifying consumer reviews for Your Application, engaging in payment fraud, etc.).
Be aware that manipulating App Store chart rankings, user reviews or search index may result in the loss of your developer program membership.
I am Zhao, the product manager of "XXX Credit Rupee Loan" (App ID: XXXXXXXX). We have received the official notification email from Apple, and our company's top management takes this issue very seriously and understands its severity. We have been instructed to form a special task force to immediately investigate the related issues. After conducting a joint investigation with our product, operations, and technical teams, we have found no instances of improper promotion in the App Store recently. Based on the traffic fluctuations in previous years, the current natural traffic fluctuations are within normal range. Additionally, we will strengthen our monitoring of traffic sources and promptly contact Apple if any anomalies are detected, requesting their assistance in the joint investigation. We are extremely grateful for Apple's email notification, and we will strictly adhere to the guidelines of the App Store, eradicate any form of false promotion, and protect the best interests of our vast user base while maintaining a healthy ecosystem in the Apple App Store.
"XXX Credit Rupee Loan" is a financial service product loved by our users, and we have always complied with the relevant review standards of the App Store. In the future, we will place even greater emphasis on adhering to these guidelines. We have not engaged in any violations, and as a leading platform in the industry, we respect the work of others. We firmly believe that only a favorable market environment can secure a better market position. We hope to work hand in hand with Apple to jointly maintain the ecological balance of the Apple market.
Finally, we apologize for any impact caused by this incident.